Who’ll find the best shopping deals? Personality in the Marketplace.

The day after Christmas, which is today as I write this, in North America, is the day when people pack the shops even more than they did before Christmas, as they shop for bargains, make returns on unwanted gifts, and generally try to survive the mobs as they get the best “deals.”


“Mayhem” is a good word to describe it.

But like every other occasion in life, people’s writing can give accurate insights into how someone is likely to behave.

If we look at the signatures on all the credit cards, return slips, or even to go back farther and look at the writing on all the greeting cards that were sent during the past few weeks, we can get a pretty good idea of each writer’s shopping inclinations.

Shopping in crowded stores, lining up for ages, getting pushed and bumped will not go over well with the writer who has very wide margins on a page.  This writer needs her space.

wide margin

Writers whose lower extenders on g, y, and j are just straight sticks down with no return stroke or loop will not be too inclined to brave the mob either, since they are loners and prefer to do things on their own.  Of course there is such a thing as being alone in a crowd, so these writers may decide to get out there in the crowds if the incentive is enough, but will probably not enjoy the experience.


The writer who makes sharp V formations at the baseline will be more likely to spend time either online or in the store checking things out thoroughly, analyzing the products, the prices and the competition.


The tiny writer, whose writing makes you want to get out the magnifying glass just to read it, runs the risk of missing the best deals through concentrating too strongly on one item, or one store and not seeing the big picture, the other opportunities out there.


The writer whose letters end with a trailed off, fading out stroke as opposed to firm, blunt endings, will have great difficulty deciding where is best to go and what is best to buy. They may well lose their chance at bargains through indecision.


This list could go on for ever, of course, since a great many personality traits could affect after Christmas shopping behaviour.

But to finish for today, look for the writer who fills the page with writing.  Not an inch of white space left on the page.  Letter and words crammed in as if paper was the price of gold.

Thrifty writer

This is the thrifty writer.  The more crammed the writing on the page, the thriftier the writer.

So you may not see this person at all at the sales, because the very point of going there is to spend money.

But if s/he is out there, you can be sure they will not be one of the shoppers lined up with arms loaded with everything and anything that had a sale price sticker on it.


Instead this will be the person with one item, probably small and well researched to be a great deal.

If you live in North America you will be very familiar with this shopping frenzy.  In some other countries you may have something very similar.

If not, the insights can still help you understand how these various writers respond.

Once you can look at a person’s writing and understand their personality you can understand their behaviour in a wide variety of circumstances and situations.

It makes communication and interpersonal relationships easier whether it’s the day after Christmas or the middle of June!

Understanding enriches relationships.

So if you are frantically or happily shopping this week, I wish you well.  And if not – consider these tips anyway.  You never know when they might come in useful.

More on how to identify personality from handwriting…


Post post any comments or questions on this post.  Tell me what you think.

simply enhance signature

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